When we walked into a shopping mall in Tehran, Pooya Shahsiah was waiting for us at the top of the escalator. She's the co-owner of a trendy little shop on the second floor that sells shirts, scarves, cups and jewelry. Cloth hangs along the walls in reds and yellows and blues.
There is, for example, a purple shirt with a colorful illustration of a rooster crowing. Parts of the rooster are made out of Persian words.
Shahsiah says it was inspired by a Persian poem, and she's applied the same design to scarves and mugs.